Our Approach to Hair

Established by internationally renowned hairdressers Sacha Mitic and Juan Rosenlind in 1997, SACHAJUAN has been developing and manufacturing our own haircare and styling products since 2004. We have remained consistently committed to our own philosophy – to simplify haircare by reducing superfluous products, ingredients and routines. Our continuous ambition is to make haircare and styling effortless and uncomplicated.

SACHAJUAN is based in a minimalist approach, not only regarding haircare but holistically, taking into consideration everything from design to the performance of the products. It is about offering solutions that reduce haircare and styling to the essentials, in order to simply the process and to provide the consumer with the most efficient products. Minimalism requires a dedicated attention to detail, as it relies on complete transparency and honesty. By referencing iconic and archetypical design aesthetics, but placing them in a decidedly contemporary context, SACHAJUAN has created an expression that is simultaneously timeless and modern.

Product Development

All products, from shampoo to styling products, are characterized by SACHAJUAN’s strategy to simplify hair routines. Everything is named in a clear and straightforward way, explaining the product’s performance and how it may assist in your haircare and styling.

SACHAJUAN products contain extracts from two cold water algae – Rhodophycea and Chondrus. The unique combination of these ingredients improves elasticity, moisture and adds shine to the hair. We call this Ocean Silk Technology. It works both on the surface and the interior of the hair, increasing elasticity and moisture while also adding to the hair’s mineral balance with magnesium, calcium manganese and zinc, in addition to nourishing the scalp as well. This way, our products elevate and enhance the natural characteristics of your hair.